Most of the work related to managing relations with public is planned and systematic. However, during a crisis, the management has to come up with quick logistics and solutions to respond to the situation quickly in order to counter the damage to the reputation and gain public’s trust back.
The crisis management team of the organization will be the one responsible for negating the impact of negative publicity and providing adequate planning to every possible unhealthy scenario. The reason for one such condition can be many such as mechanical error, human error or simply act of nature.
The most common mistake that businesses make in the event of a mishap or some unhealthy publicity is that they may end up taking too long to respond to the event and keep the public waiting about what is true and what is not. An ideal PR crisis firm would realize that sooner the management responds to whatever news has broken out, easier it would be to win the trust of public back.
Generally, the designated public relations team of every organization would make provisions for every possible crisis condition well in advance so that in case of real scenario, it is easier to execute the plan. The first step towards beginning a healthy crisis management would be to admit the reality instead of acting that the problem does not exist.
The best to way deal with it is to define the entire problem with public, explain exactly what went wrong, the cause of the problem, and its impact on the customers and organization. For this purpose, the organization will decide who is going to be the spokesperson on the behalf organization, as he will be interacting with public and respond to media questions.
In no situation, should the spokesperson lie to the audiences or make overpromise. If the mistake has been committed then own up to it and convince the public about the reforms. For example, if the production is going to suffer, don’t lie to the clients or make them expect timely delivery of product or service. Be upfront about the consequent situation. Tell the public how the organization is going to take remedial and effective steps in undoing the loss. Since the procedure of crisis communication and management is a lengthy one, it is best to take professional advice.
Taking help and services of a good PR crisis firm is the best thing an organization can do during the period of reputation loss and crisis to undo the negativity impact of the situation.
The crisis management team of the organization will be the one responsible for negating the impact of negative publicity and providing adequate planning to every possible unhealthy scenario. The reason for one such condition can be many such as mechanical error, human error or simply act of nature.
The most common mistake that businesses make in the event of a mishap or some unhealthy publicity is that they may end up taking too long to respond to the event and keep the public waiting about what is true and what is not. An ideal PR crisis firm would realize that sooner the management responds to whatever news has broken out, easier it would be to win the trust of public back.
Generally, the designated public relations team of every organization would make provisions for every possible crisis condition well in advance so that in case of real scenario, it is easier to execute the plan. The first step towards beginning a healthy crisis management would be to admit the reality instead of acting that the problem does not exist.
The best to way deal with it is to define the entire problem with public, explain exactly what went wrong, the cause of the problem, and its impact on the customers and organization. For this purpose, the organization will decide who is going to be the spokesperson on the behalf organization, as he will be interacting with public and respond to media questions.
In no situation, should the spokesperson lie to the audiences or make overpromise. If the mistake has been committed then own up to it and convince the public about the reforms. For example, if the production is going to suffer, don’t lie to the clients or make them expect timely delivery of product or service. Be upfront about the consequent situation. Tell the public how the organization is going to take remedial and effective steps in undoing the loss. Since the procedure of crisis communication and management is a lengthy one, it is best to take professional advice.
Taking help and services of a good PR crisis firm is the best thing an organization can do during the period of reputation loss and crisis to undo the negativity impact of the situation.